5 Content Marketing Trends that will Transform Businesses (and why) in 2021

Content marketing is one of the most prominent driving forces for business growth and brand awareness. It helps to build trust with an audience, educate them about products and services, and guides them on to becoming a customer.


Then came 2020 and, with it, COVID-19. The sudden closure of businesses and lack of physical presence meant that businesses had to make radical changes to keep afloat and keep their audience engaged. To do this, many businesses adopted a digital approach to content marketing.


Now that we’re entering a new-normal, the world of content marketing will be very different going forward than before. We’re going to talk about 5 content marketing trends that will transform businesses, and why, in 2021.


#1 Social media


Social media is a unique form of marketing. It differs from other marketing approaches, as it allows businesses to engage with users on the same level that the users engage with one another. This allows businesses to be more ‘human’, making their content more relatable and easier for their audience to engage with, as well as allowing businesses to build a following, which is key to providing continued value.


Why social media?


Social media is growing faster than ever before. For the first time, daily social media usage has hit over 50% of our population. Since lockdown first appeared, lots of us took to social media to keep in touch with family and friends. With the heightened activity on social media, many businesses followed suit and started to utilise social media for their brand awareness.


Even though things are heading into the new normal, many people are used to social media and enjoy using the various platforms. Businesses are continuing to advertise on social media and using the platforms to share new opening times, special offers, and more with their audience.


In summary…


  • Social media has grown tremendously over the past 18 months
  • Over 50% of the population of the world are using social media daily
  • Social media can be used to share special offers, new opening times, and create an online community for your business.


Why not check out our FREE guide on how to build your social media presence?

Image by Photo Mix from Pixabay

#2 Podcasts


Many people have taken to creating podcasts during lockdown. Despite podcasts being available since 2004, the various lockdowns of 2020 were the time that many people fell in love with the idea of creating their own podcast.


Why podcasts?


Podcasts offer a similar approach to blogs, but rather as an audible version. This allows people to listen in when they’re in the car, mowing the lawn, or doing other day-to-day tasks that don’t require focus on audio. Podcasts can provide value for long into the future and can be shared via social media or other forms of communication, months or even years after their original release. The versatility of a podcast is vast and can be used in a range of different ways.


Many podcasting platforms also allow subscribers to follow your podcast. This means your podcast can grow in followers, allowing you to engage repeatedly with your followers and provide value over a prolonged period.  


In summary…


  • Podcasts are quick and easy to set up
  • They provide repeat value to your audience, building trust and reputation for your business
  • They are very versatile and can be used across many platforms.


#3 Blogging


Blogs have been around for many years. The term ‘blog’ derives from ‘web log’, which stems from the very early days of the internet when people used to log a ‘web log’ of information. Today, blogs are used to provide value to an audience and educate the reader on a particular topic. This helps to build trust and interest with the business, whilst helping the reader learn about the chosen topic.


Why blogs?


Blogs offer a unique approach to content marketing because blogs often focus on problems that people are facing and provide a solution to those problems. This means that rather than people seeing the blog because it’s posted at the time, people can also see the post because they have searched for an answer to a particular topic they’re facing, making them valuable for years.


Additionally, publishing regular articles appeals to the search engines. Pairing this with articles focused on keywords can help you rank better in the search engines.


In summary…


  • Blogs provide value long into the future, making them a great lead generation tool
  • Blogs are inexpensive and easy to set up
  • Search engines favour regular updates to a website, such as regular articles
  • Each article can focus on a particular keyword


Why not check out our Blog Management packages?

Image by Peter Olexa from Pixabay

#4 Lead Magnets


Lead magnets are free, valuable content that you share with your audience. This could be a guide, a walk-through, a tutorial, or something else entirely. A lead magnet should always be value-packed and useful for your reader.


By sharing your knowledge and expertise for free and helping your audience, it builds interest in your business and allows you to engage with your audience better, building a stronger working relationship.


Why lead magnets?


Lead magnets are a great way of starting a working relationship. By immediately providing value, without expecting anything in return, it gives a great first impression and helps people to build trust with your business from day one. This can lead to a conversation, which can turn into a lead, which can turn into a customer.


In summary…


  • Lead magnets build trust and reputation for your business
  • They are a great way of driving traffic to your website
  • They help build your digital presence
  • They give an extra piece of value to your audience, making your business more favourable.


#5 Videos


Videos are one of the most popular forms of content on the internet. YouTube receives over 24 hours of content every second, and that’s only one of the many platforms out there. TikTok, Vimeo, and many more are becoming increasingly popular for businesses to use.


Why videos?


Videos are both audible and visual, making them one of the most attractive forms of content for us to see. Once you catch your audience’s attention, they’ll often stick around much more easily than they would with other forms of content. This makes videos a popular choice for businesses, often demonstrating promising results.  


In summary…


  • Videos are easy to set up
  • They can provide lots of value to your audience
  • They can be used across a wide range of different platforms, including social media
  • There are lots of different types of videos that you can use.



Content marketing is taking the world by storm. These are just a few examples of the many different forms of content marketing that’s out there, so be sure to take some time and find out which ones work best for your business.


Don’t forget, we specialise in helping businesses solve digital problems through our content marketing solutions. If you’d like to learn more about how we can help your business, we’d love to hear from you.

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