Sentry Collective Becomes an #SBS Winner

Lincoln business catches the eye of the Dragon, Theo Paphitis


As a regular follower of Theo Paphitis’ Small Business Sunday campaign, we always hoped that one day we’d see Sentry Collective as part of the SBS club - something that we don't have to wait for anymore.


Taking up the challenge of trying to explain all the aspects of his written content and social media agency, Sentry Collective, in just a 280 character limit for his submission, Luke used his expertise in this field to tweet his submission to the retail entrepreneur and waited patiently as he saw the number of entries rising.


Whilst cooking dinner the following Monday, Luke was both surprised and excited when the notification came through of a retweet of his business page and an announcement tweet by the ex-dragon himself.


Speaking about the impact of his new status to his existing business, Luke explained “It’s been an incredible couple of days for Sentry Collective” said Luke. “We’ve had a huge boost in new followers and received so many kind words from a wide range of businesses and individuals on the platform. With such an influx in support in such a short timeframe, we’re lost for words. It’s a fantastic community to be a part of and we’re extremely pleased to be recognised as a #SBS winner”


Luke also went on to say that “I’d definitely suggest that if you‘re thinking of entering, just do it. You can enter by tweeting a description of your business, tagging in Theo, and using the hashtag #SBS between 5-7:30pm every Sunday. The six winners are announced the next day at 8pm and then invited to join the Small Business Sunday community, receive a listing in the SBS directory and an invitation to a private annual networking session with other SBS winners.”


The stationary giant entrepreneur Theo Paphitis said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Sentry Collective every success.”


Understanding the importance of engaging posts and consistent use of social media, the team at Sentry Collective are passionate about helping small businesses to keep on top of their social media channels to help increase brand awareness for their clients. For further information about Sentry Collective, please visit or contact the team directly at

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