We’re proud of our backstory and how we came to be. It’s something we pride ourselves on, and we’re very excited to share this story with you. We’ve included snippets from Luke, the founder of Sentry Collective, to provide some further insights into the early days of the business.
If you have any questions about us or our origins, please don’t hesitate to reach out and let us know!
How did we start?
Sentry Collective all started from a passion to help smaller businesses. Luke set out on a mission to help service-based SMEs with their marketing in the ways that he knew how, and quickly found himself growing his knowledge, experience and client base.
“It was a surreal experience; I signed up to a freelancing site to give things a go and see if I could help and the reviews and feedback from clients was simply breathtaking. It was a given that scaling up would be the right thing to do.”
It was a pivotal decision that led away from single-handedly creating marketing content for clients, and instead, build a company with higher growth potential to support more clients and help make a greater difference. Ergo, Sentry Collective was born.
Staying true to the focus from day one, Sentry Collective is a written content and social media marketing agency for service-based SMEs, dedicated to helping grow the online presence for their clients.
What does the name mean?
Sentry Collective is broken down into two parts:
Sentry: Refers to the Boeing E-3 Sentry (also known as AWACS).
Collective: Refers to our collective approach. We’re dedicated to working with our clients, helping them along their journey.
“This is one of my favourite questions to answer. Many people ask where the term Sentry came from, and the answer is simple. My father has worked on the AWACS for most of his life, and he’s helped me a long way in life, including the ideas behind the business we are today. It was only right to pay homage and thanks to him for everything he’s done.”