#3 Press release
A press release is a fantastic way of shouting to your local community (or wider in some instances) about exciting news within your business. Being recognised by Theo Paphitis and winning the #SBS award is exciting news and definitely worth sharing a press release, so let’s see how you can make it happen!
To do this, there are a couple of steps to consider:
Step 1 – Creating a press release
Creating a press release should be to the point and explain the exciting news in your business. Remember - it’s your chance to shout about your exciting news, so treat it that way!
There is a free press release you can use as a base on the #SBS site, however, if you’re planning to create your own press release to celebrate your #SBS win, here is an example structure to follow:
Attention-Grabbing Headline - This needs to grab the attention of your audience
Lead Sentence - Expand on your headline, but keep to the wow-factor
Introductory Paragraph – This is where you first explain the news that you’re sharing, for example, you’ve won the #SBS award.
Quote – Put a quote in here about the award, such as how it feels to be a winner.
Second Paragraph – Elaborate on the award and talk about your business, including another quote here.
Third Paragraph – Include a quote from Theo (there is a free one on the sample #SBS press release)
Boilerplate – This is your standard closure to a press release and focuses only on your business.
Contact Details – If somebody wants to get in touch, how do they reach you? Include a name of press contact, a phone number, and an email.
For an example of a press release so you can see how it looks when it’s all pulled together, please see our press release celebrating one year as an #SBS winner: 1 Year On; Lincolnshire Business Success Recognised by Theo Paphitis.
Looking for a hand? 🤔
Here at Sentry Collective, we specialise in content marketing, and we’ve created many press releases for a wide range of businesses. If you’d like a professionally created press release, contact our team today.
We’d love to help!
Step 2 – Putting it on your website
Once you’ve got your press release, it’s time to get it out there. The first place to put it is on your own website, as this is the perfect place to highlight your award. It also means that if someone visits your website and looks at your blog/news, they’ll see the history that your business has been through.
Step 3 – Contact local media outlets
With a press release ready to go, there’s only one thing left. The press!
If you know of some local journalists, that’s fantastic. However, if you don’t then there are often contact details on their website. It’s usually under their ‘Contact Us’ page and often under ‘Press Information’.
Consider other connections you may have within the local community who can shout about your exciting news. Remember, it’s exciting for the community too!