STUDENT ENTERPRISE

See how we developed great content for University of Lincoln's Student Enterprise, helping them engage directly with their audience.


"The written word is more important than people give credit for in the digital world.


"If you need direction, or complete help with this, then go and speak to Luke and the team at Sentry Collective."

Mikey Coulson

Student Enterprise Co-ordinator, Student Enterprise - University of Lincoln

Package: Website Content

Case Study


Student Enterprise is a part of the University of Lincoln that supports students in pursuing their entreprenurial dreams. They help students to develop their business skills and set themselves up for success in the business world. 

 

Sentry Collective utilises the services offered by Sparkhouse, a part of the University of Lincoln, which offers a managed office space dedicated to supporting the growth of small businesses in Lincoln. Charlotte Baxter, Enterprise Manager at Sparkhouse, approached Sentry Collective for support with their new website. 

 

This case study focuses on the journey of the content created start to finish, and how Sentry Collective supported Student Enterrise in developing content that meets the needs of their audience, whilst being engaging and informative. 

 

We spoke with Mikey Coulson, Student Enterprise Co-ordinator at Student Enterprise, to understand their experience working with us and how we helped their business. 

 

"We were going through a rebrand which included new logos, website, and refurbishment of physical space.

 

"I personally can be quite short and clinical with wording things, so needed someone with much better writing skills."

How Things Started


"We were going through a rebrand which included new logos, website, and refurbishment of physical space."

Our first steps

 

With a working relationship already, it was easy for Mikey and the Project Team to start working with Sentry Collective.

 

Mikey was first introduced to Sentry Collective through Charlotte Baxter, Enterprise Manager at Sparkhouse. 

 

The problem we faced

 

The team at Student Enterprise looked for support with the content for their new website.

 

Mikey shared "We were going through a rebrand which included new logos, website, and refurbishment of physical space.

 

"I personally can be quite short and clinical with wording things, so needed someone with much better writing skills."

"The written word is more important than people give credit for in the digital world."

What We Did


"I found that your communication was great, and at no point did I feel I had to chase or question your work."

Objectives

 

Mikey and the team needed content for their new website as part of the rebrand of the Student Enterprise website.

 

Mikey said they had two key objectives in mind:

 

  • "To create engaging and relevant content. 
  • "To allow us to communicate better with students and graduates."

 

How Sentry Collective helped

 

Mikey reflects on the content provided by Sentry Collective; how it met the objectives and exceeded expectations. 

 

"The content you provided was worded in a manner that was steered and relevant to our target audience, this has allowed our entire website to be as pertinent as possible, helping us spread the word of the support we offer."

 

Results

 

Mikey shares the results of our Sentry Collective helped Student Enterprise to develop their digital presence with content for their new website.

 

"One of the benefits of having a third party involved was with the language we use. It’s easy for organisations to one-sidedly continue without pausing to check that they’re communicating correctly, plus additional pointers for SEO."

Are you looking to engage with your audience on a deeper level?

Working With Us


"I will be mentioning your services to businesses in the future."

Experience


Mikey shared his thoughts on the experience he had when working with Sentry Collective. 


"Very positive. I found that your communication was great, and at no point did I feel I had to chase or question your work."


Future work


When asked if Mikey would work with Sentry Collective on future content marketing efforts, he summed it up in one word perfectly. 


Mikey simply responded with: "Absolutely."


Recommend to others


Mikey would recommend Sentry Collective to other businesses. 


He shared "I will be mentioning your services to businesses in the future."


Advice to businesses


We asked Mikey what he would say to businesses that are thinking of working with Sentry Collective. 


Mikey explained, "That the written word is more important than people give credit for in the digital world. If you need direction, or complete help with this, then go and speak to Luke and the team and Sentry Collective."


We'll do some great things together.


We look forward to speaking further with you to see how we can help your business.


View our availability and book a meeting with us directly.

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