The Identity Agency is a branding agency focusing on creating a strong visual identity for their clients. Using a balanced mixture of artistic finesse alongside the latest digital marketing theory, they produce great results through their services.
The Identity Agency reached out to Sentry Collective after meeting at Sparkhouse, a managed office space dedicated to supporting the growth of small businesses in Lincoln. After a few conversations, Thomas approached Sentry Collective to produce a press release to support the launch of their mentorship scheme.
This case study focuses on the journey of the press release from start to finish, and how Sentry Collective supported The Identity Agency in their efforts to build awareness for the launch of their mentorship scheme.
We spoke with Thomas Atkins, Founder and Branding Consultant of The Identity Agency, to understand their experience working with us and how we helped their business.
"We were looking for help to create a press release that could be published locally about our new mentorship scheme.
"We had no expertise in creating press releases, and we didn’t have the time to figure out how to make them, and didn’t think with creating one ourselves that we could be objective enough."