Charlotte looked for a supplier who could support with creating upcoming press releases and other content marketing activities, starting with a press release to share the support channels the University offer to local businesses.
Charlotte shares that the goal was "To create a template document for future Awards announcements and summarise the ways UoL has supported the award winners and runner-ups."
How Sentry Collective helped
The content and support provided by Sentry Collective has helped Charlotte and her team both in the short-term and long-term.
"As a first project, Sentry developed a news piece to showcase the work the University has done for SMEs in the last few years, with a specific focus on the Lincolnshire Business Awards results.
"They were able to collate all the information I sent them and create a well thought out structure with clear and engaging content.
"We will be able to use this piece as a template for ongoing news pieces."
Charlotte shares the results that arose from working with Sentry Collective.
"Working with Sentry saved time and freed up internal resource.
"We have a fresh new approach to communicating externally.
"We know that we have a dependable supplier to support our content writing activities moving forward, giving us space to be proactive and creative in other areas."