Case Study: The University of Lincoln

The University of Lincoln houses the Research & Enterprise section of the University, supporting both businesses in the local area and students with exciting projects.

Charlotte reached out to Sentry Collective after being introduced by a connection within the University. After talking further, it was clear that Sentry Collective could support Charlotte and her team with their content creation efforts, and therefore progressed to make this into a reality.

This case study focuses on the experience and the benefits that Charlotte and her team have gained when working with Sentry Collective.

We spoke with Charlotte Kirton, Marketing Manager (Industrial Contracts) at The University of Lincoln - Research & Enterprise, to understand her experience working with us and how we helped her and her team.

"Working with Sentry has been a positive experience throughout.

"We know that we have a dependable supplier to support our content writing activities moving forward, giving us space to be proactive and creative in other areas."

Our first steps

Charlotte shared that it was easy to get going with Sentry Collective.

Charlotte said "With Sentry being a virtual tenant of the University of Lincoln’s Sparkhouse, a colleague recommended their services to me, knowing that I required content writing support."

The problem we faced

Charlotte and her team needed support with their content marketing efforts, specifically with creating a press release which formed a framework for future press releases.

Charlotte says "With a busy calendar of activities, I needed a trusted supplier to take on some of my content writing responsibilities, specifically press release support, to ease the pressure. That’s where Sentry came in."

Objectives

Charlotte looked for a supplier who could support with creating upcoming press releases and other content marketing activities, starting with a press release to share the support channels the University offer to local businesses.

Charlotte shares that the goal was "To create a template document for future Awards announcements and summarise the ways UoL has supported the award winners and runner-ups."

How Sentry Collective helped

The content and support provided by Sentry Collective has helped Charlotte and her team both in the short-term and long-term.

"As a first project, Sentry developed a news piece to showcase the work the University has done for SMEs in the last few years, with a specific focus on the Lincolnshire Business Awards results.

"They were able to collate all the information I sent them and create a well thought out structure with clear and engaging content.

"We will be able to use this piece as a template for ongoing news pieces."

Results

Charlotte shares the results that arose from working with Sentry Collective.

"Working with Sentry saved time and freed up internal resource.

"We have a fresh new approach to communicating externally.

"We know that we have a dependable supplier to support our content writing activities moving forward, giving us space to be proactive and creative in other areas."

Experience

Charlotte shares that her experience with Sentry Collective has been positive throughout, both in terms of the quality of work received and the service provided.

"Working with Sentry has been a positive experience throughout.

"They understood our brand and requirements from the outset and interpreted our aims in a comprehensive way.

"They took on board feedback and ensured that the final piece portrayed us in a professional and engaging way, perfect for our target audience."

Future work

Charlotte is happy that she has found a supplier to support their content marketing efforts.

"Most Marketing Managers will relate to having many different promotional responsibilities to juggle: social media, PR, events, SEO, website management etc. With a busy calendar of activities, I needed a trusted supplier to take on some of my content writing responsibilities, specifically press release support, to ease the pressure. That’s where Sentry came in.

"I will certainly work with Sentry again in future."

Recommend to others

Charlotte recommends the services that Sentry Collective offer.

"I would recommend Sentry to other professionals seeking support in this area, for I have the confidence that they will receive a reliable and high-quality service.

"Have an initial conversation with Luke and the team, I am sure you’ll feel confident deciding to work with Sentry from the outset."

THE UNIVERSITY OF LINCOLN

Case Study

How Things Started

Our first steps

Charlotte shared that it was easy to get going with Sentry Collective.

Charlotte said "With Sentry being a virtual tenant of the University of Lincoln’s Sparkhouse, a colleague recommended their services to me, knowing that I required content writing support."

What We Did

Objectives

Charlotte looked for a supplier who could support with creating upcoming press releases and other content marketing activities, starting with a press release to share the support channels the University offer to local businesses.

Charlotte shares that the goal was "To create a template document for future Awards announcements and summarise the ways UoL has supported the award winners and runner-ups."

Working With Us

Experience

Charlotte shares that her experience with Sentry Collective has been positive throughout, both in terms of the quality of work received and the service provided.

"Working with Sentry has been a positive experience throughout.

"They understood our brand and requirements from the outset and interpreted our aims in a comprehensive way.

"They took on board feedback and ensured that the final piece portrayed us in a professional and engaging way, perfect for our target audience."

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