See how we helped The University of Lincoln develop a new approach to their external communications.
"Working with Sentry saved time and freed up internal resource.
"We have a fresh new approach to communicating externally."
Charlotte Kirton
Marketing Manager (Industrial Contracts), University of Lincoln - Research & Enterprise
Website: www.lincoln.ac.uk
The University of Lincoln houses the Research & Enterprise section of the University, supporting both businesses in the local area and students with exciting projects.
Charlotte reached out to Sentry Collective after being introduced by a connection within the University. After talking further, it was clear that Sentry Collective could support Charlotte and her team with their content creation efforts, and therefore progressed to make this into a reality.
This case study focuses on the experience and the benefits that Charlotte and her team have gained when working with Sentry Collective.
We spoke with Charlotte Kirton, Marketing Manager (Industrial Contracts) at The University of Lincoln - Research & Enterprise, to understand her experience working with us and how we helped her and her team.
"Working with Sentry has been a positive experience throughout.
"We know that we have a dependable supplier to support our content writing activities moving forward, giving us space to be proactive and creative in other areas."
"They were able to collate all the information I sent them and create a well thought out structure with clear and engaging content."
The problem we faced
Charlotte and her team needed support with their content marketing efforts, specifically with creating a press release which formed a framework for future press releases.
Charlotte says "With a busy calendar of activities, I needed a trusted supplier to take on some of my content writing responsibilities, specifically press release support, to ease the pressure. That’s where Sentry came in."
"Working with Sentry has been a positive experience throughout."
How Sentry Collective helped
The content and support provided by Sentry Collective has helped Charlotte and her team both in the short-term and long-term.
"As a first project, Sentry developed a news piece to showcase the work the University has done for SMEs in the last few years, with a specific focus on the Lincolnshire Business Awards results.
"They were able to collate all the information I sent them and create a well thought out structure with clear and engaging content.
"We will be able to use this piece as a template for ongoing news pieces."
Results
Charlotte shares the results that arose from working with Sentry Collective.
"Working with Sentry saved time and freed up internal resource.
"We have a fresh new approach to communicating externally.
"We know that we have a dependable supplier to support our content writing activities moving forward, giving us space to be proactive and creative in other areas."
Could you use some help with creating awareness for your business?
"I will certainly work with Sentry again in future."
Future work
Charlotte is happy that she has found a supplier to support their content marketing efforts.
"Most Marketing Managers will relate to having many different promotional responsibilities to juggle: social media, PR, events, SEO, website management etc. With a busy calendar of activities, I needed a trusted supplier to take on some of my content writing responsibilities, specifically press release support, to ease the pressure. That’s where Sentry came in.
"I will certainly work with Sentry again in future."
Recommend to others
Charlotte recommends the services that Sentry Collective offer.
"I would recommend Sentry to other professionals seeking support in this area, for I have the confidence that they will receive a reliable and high-quality service.
"Have an initial conversation with Luke and the team, I am sure you’ll feel confident deciding to work with Sentry from the outset."
We'll do some great things together.
We look forward to speaking further with you to see how we can help your business.
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